When Creating Your Electronic Press Release Kit

Choose the most newsworthy or exciting press releases for your electronic press kit, but make sure they are recent—with nothing older than six months. These can be regularly swapped out to keep things updated and fresh. The press release heading should clearly describe its content for an easy glance in case the media is looking for a specific announcement.

When creating your electronic press kit, keep your audience in mind. Take a step back and think about what a reporter would need to accurately portray your business’s story. Also, remember to keep things up to date so you are ready to share your electronic press kit at a moment’s notice. Lastly, a well-done electronic press kit will show Press Release Writing Service journalists that you understand their needs, which will ultimately help you to develop stronger relationships with the press you’re pitching. 

Additionally, it is helpful to include Frequently Asked Questions (FAQ)—especially if the industry, product, or service is technical in nature or changes Best Press Release Distribution on a consistent basis. Including this section in an electronic press kit is helpful for the reporter and may also spur an additional idea that the writer had not previously thought of. 

If any members of management have been quoted in articles or appeared on news segments, be sure to make note in the document. The bios should talk more about who they are in their current roles and how they can help the media, than what Best Press Release Service they have done in previous roles—unless they were previously at well-known and noteworthy organizations.

Outline the most important features and details in quick simple bullets. This is where you should include things like pricing, where to purchase, what sets you apart from the competition, and so on.

Case studies are another great way to showcase the effectiveness or success of your product to the media. When crafting this document, think of it as customer testimonials taken to the next level. 

However, remember that an electronic press kit is for the media, not for marketing purposes. Be sure that any collateral, including case studies, do not have promotional ties. It is common for the media to include these items in their articles, but they will not use it if it is from the angle of self-promotion.

This is your chance to brag! Press begets more press because it shows journalists that other outlets care about you and what you’re doing. It will Free Press Release Submission Sites to make them more inclined to trust you as a leader in your field and include you in the stories they are working on. 

In particular, journalists that are working on broadcast stories are more likely to use your company’s thought leader if he or she is able to show examples of previous on-camera experience. Draw attention to this; letting them know what examples of your thought leaders are visual versus written because they won’t have the time to click on all of the links. 

Need help tracking your press coverage? Here are some tools you should have in your PR press stack.

Lastly, remember that every article is copyrighted, including the outlet’s logo/image. You can include the name of the outlet and a link to the original Press Release Submission Sites article in the electronic press kit, but you cannot make a PDF, rewrite the article, or use the outlet’s logo without the proper permission.

Any awards and accolades underscore your importance in your field and position you as a company the media needs to know about. This section should also be kept updated while omitting awards that are too far in the past because they may draw attention to the notion that your company hasn’t won anything lately.

This will vary depending upon your industry, but artwork files that are typically included are high-resolution logos, product images, and headshots of key members of management or celebrity spokespersons. If you’re just getting started with your company and have yet to design a logo, consider using a DIY generator like “Logaster logo maker”.

Why stop at images? Here are three other visual assets you can use to gain the attention of both the media and your audience while sticking to your brand message.

Be sure to clearly indicate who the best contact is for press inquiries and include every possible way that person can be reached. Media is often on a tight deadline Video Press Release when writing a story, so to avoid missing any opportunities, make sure your contact is someone who consistently checks their email and voicemail. 

Include all digital assets that are media-ready, meaning they can instantly be put up onto a website like CNN.com or Free Press Release Sites included in TIME magazine to help tell your story. You may already know that the trend of visual content marketing is on the upswing, and the use of interesting imagery is just as important to PR. This is an area to invest in. 

You should consistently update photography so that you have something new to offer outlets on a regular basis. Be sure that you have the rights to every image, for both sharing and reprinting, before putting them in your electronic press kit or passing them along to the media. 

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